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10 Tactics for turning information into action

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10 Tactics provides original and artful ways for rights advocates to capture attention and communicate a cause. It includes a 50-minute film documenting inspiring info-activism stories from around the world and a set of cards; with tools, tips and advice, for you to work through as you plan your own info-activism.

10 Tactics were developed by the Tactical Technology Collective, international NGO working to advance the skills, tools and techniques of rights advocates, empowering them to utilise information and communications as a critical asset in helping marginalised communities understand and effect progressive social, environmental and political change.

Foundation One World – platform for southeast Europe recognized this initiative as valuable resource of lessons and good practices for learning how to use technology to achieve positive changes in society. Thus we translated the movie and support materials into Bosnian/Croatian/Montenegrin/Serbian, Macedonian and Albanian, hoping regional civil society organisations will find in it useful tips and ideas on how to implement some of their initiatives.

10 Tactics features 35 info-activism stories told from the point of view of advocates in 24 different countries including Lebanon, India, Tunisia, Egypt, Kenya, Indonesia, South Africa and the UK.

Hundreds of rights advocates from around the world have used these materials to deliver workshops for turning information into action and they have screened the 10 Tactics film to get people talking about opportunities and barriers for info-activism. Download the 10 tactics DVD file here.

The cards are designed to complement the film with examples from the video, a detailed case study, and tips and advice on how you can use the same tactics effectively in your own work.

1. Mobilise people

2. Witness and record

3. Visualise your message

4. Amplify personal stories

5. Just add humour

6. Manage your contacts

7. Use complex data

8. Use collective intelligence

9. Let people ask the questions

10. Investigate and expose

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